Blog
by Peter Thomas on 28/05/2012
The Workshop We all know the importance of delivering on our brand promise providing a great customer experience … but when was the last time you had an opportunity to really think what your brand promise really means to your organisation and what...
by Peter Thomas on 27/01/2012
Focus groups are a valuable tool for understanding the thinking of particular groups such as customers or suppliers or any other group that can provide insights on why something may not be working or why a new product should be modified.Typically,...
by Peter Thomas on 17/01/2012
In a world where products and services are perceived as commodities the shift is towards becoming strategically involved with your customer and aligning your solution to that of the customers goalsIncreasingly we are facilitating workshops where...